How to Create PR Packages? Tips and Examples to Follow

Many influencers are shining as a result of social media’s rise. They attract a lot of attention by sharing snippets of their lives. People follow their journey all over. So, if we as a brand see it, then it’s a great opportunity to market your brand.

If you’re a brand trying to get noticed, build trust, or simply spread the word about your product, PR packages are for you for sure. These can be results that their followers notice your product, and, as a result, they go on to purchase the product from you. But how do you actually create a PR package that works? That feels special, gets opened, and, most importantly, gets shared?

In this blog, we’ll walk you through everything you need to know about PR packages.

What is the Actual Meaning of Public Relations Packaging (PR Packages)?

A PR (Public Relations) package is a box of products or promotional items that has been sent to influencers, celebrities, media outlets, or customers. The reason behind sending this is to gain exposure and reviews.

It usually includes:

• One or more of newly launched products in high-end rigid boxes or other boxes
• Personalized notes or messages can be present in them
• Extras like stickers, samples, or small gifts

Difference Between PR Packages and PR Boxes

You must have heard the terms PR Boxes, Influencer Boxes, or PR Kits. But do you know these are all the same thing? There is no difference between PR boxes and PR packages.

Why Do Influencers Receive PR Packages from Brands? Is it a Marketing Strategy or Does it Benefit Influencers?

Influencers receive PR packages from brands to advertise their goods. It’s a smart marketing strategy that helps brands reach new audiences with low cost and in budget. On the other side, influencers also get free products and content ideas for their followers.

How to Create a PR Package in 9 Easy Steps?

There are a few things you need to think about when creating a compelling PR package to send to the influencer:

• Analyze Your Goal That Is Important
  Before putting anything in a box, ask yourself:

• What do I want this PR package to achieve?
• Who do I want to reach?
• Do I want reviews, social media shoutouts, product awareness, or feedback?

Your goal will guide everything else: design, content, and who you send it to.

• Know the Audience for Sending PR Packages
  Not all PR packages are for influencers. Some are for journalists, YouTubers, stylists, or even loyal customers.

Research your recipients:

• What’s their style?
• What content do they post?
• What kind of packaging gets them excited?
• Have they worked with similar brands before?

This will all come in the research that is necessary to be done before sending. The more you personalize the package to fit their vibe, the more likely they are to share it.

1. Choose the Right Products That Really Matters

Don’t just throw everything in.

• Pick 1–3 of your best or newest products
• Add samples or exclusive items if you can

If you’re launching something new, this is your moment to make a first impression.

1. Add Some Sweet Notes That Portray a Sweet Gesture

A personalized message or handwritten note can have a strong effect on the recipient’s mind.

• Mention something personal if possible (like their favorite color or recent post)
• Share why you chose them to receive this package

A note that feels real (not templated) builds connection and often prompts a genuine response.

1. Design the Packaging for a Upper End Look
   Your packaging is your first impression. Make it count.

Here’s what makes packaging pop:

• Branded Boxes
• Custom Tissue Paper or Wrapping
• Stickers, Cards, or Inserts

1. Must Include Delight Items
   A little extra can go a long way. It shows effort and adds value.

Here are some ideas:

• Go for the branded merchandise (tote bags, mugs, T-shirts)
• Its good to add personalized gifts such as name tags and initials
• Add Sweets as well
• Creative touches such confetti, pop-up cards, scents must be inside the box

1. Add clear instructions for your brand promotion (but keep it fun).
   Want them to post a story or tag your brand? Ask, but do it nicely.

Include a card with:

• Social media handles
• Suggested hashtags
• A thank you message

Avoid sounding like you’re demanding a post. Make it fun and optional, and let the package speak for itself.

1. Ship Safely and Track It Until Iit Reaches Destination
   Your package should arrive safely and beautifully.

• Use protective padding if needed
• Seal everything securely
• Add a tracking number
• Send a friendly heads-up via email or DM

If something goes wrong with delivery, follow up fast.

1. Remember to follow up (without being pushy)
   Wait a few days after they receive the package.

Next, send a polite follow-up message. This demonstrates that you care without sounding desperate for a post.

How to Shortlist the Influencers to Send Them PR Boxes?

It is essential to forward the PR package to those who can benefit your brand growth as well. Here are some pointers to help you narrow down the top applicants for the public relations package:

• Create a list of influencers
• Choose influencers with a large following on Instagram or any other platform.
• Send the influencer a friendly, personalized message.
• Design a unique and thoughtful PR package that includes your brand’s products
• Include exciting and relevant items to make the package more pleasing and attractive
• Show genuine appreciation for the influencer’s collaboration and support

This way you can easily create a good unboxing experience. And when people see them using your products or watch the videos, there are more chances they’ll be attracted to your products and buy them.

What Types of PR Packages Can Be Sent? 5 Creative PR Packaging Ideas

It is entirely up to the brand what they want to send in the PR packaging box. For instance, which box they want to choose and more. However, some popular and creative ideas for PR packages are:

• Custom PR Gift Boxes: Gift boxes are the most popular option that you can use.
• Pouches for PR: They’re reusable, stylish, and perfect for beauty products, snacks, or small accessories.
• Stickers and Labels on the Boxes: These are considered small details that add a big punch.
• Packaging Inserts that are Customized: Add a thank-you card, product guide, or a creative story behind your brand. If you want these packaging inserts, then UPacked is here.
• Use of Packaging Tapes: This option may seem ordinary to some of you. But this plays a role, Even before opening the box, custom-printed tape shows you’ve put in effort.

All of these can turn a regular PR drop into something influencers and customers remember and want to share.

Have a Look at the Pros and Cons of Shipping PR Packages as a Brand

You must be curious about how a brand can benefit from sending public relations boxes. PR packages can benefit brands, but there is also a downside.

Real-Life PR Package Examples to Take Inspiration

If you’re still stuck thinking about how to make a PR package and want to take some references, here are some brands that send PR packages:

• Glossier (Beauty Brand)

Their PR packages include product info cards, branded stickers, and personal messages. The packaging reflects their clean and modern vibe.

• Xbox x Gucci (Fashion Company)

This luxury collaboration had PR boxes that came in a custom Gucci trunk. Only a few were sent to top influencers and celebrities. It was exclusive, bold, and impossible to ignore.

• Dunkin’ (American Multinational Coffee and Doughnut Company)

Dunkin’ sends bright, playful PR boxes filled with donuts, branded merch, and fun packaging. The goal? Instant Instagram stories and tons of smiles.

• Fenty Beauty (Beauty Brand)

Rihanna’s brand does PR boxes filled with full-size products, dramatic packaging, and holographic effects. It’s designed for beauty bloggers to unbox on camera and go “wow.”

Final Thoughts to Conclude

Creating effective Public Relations packages is not hard; you just need to follow some quick tips that will help you further. The influencer’s followers will aid in the growth of your brand.

FAQS

What does a PR package typically include?
It includes branded products, promo materials, custom packaging, and a personal note.

Do influencers get paid for PR packages?
Not always, some just receive the products, while others charge for content.

Can small businesses use PR packages?
Yes, they’re great for affordable brand exposure through micro-influencers.

How do I design custom packaging for PR?
Use your brand colors, add personal touches, and partner with a custom packaging supplier.

How to create PR packages for influencers?
Select standout products, add branding, and personalize the experience for each influencer.

How to create PR packages on Instagram?
Focus on visually appealing packaging and tag relevant influencers or hashtags.

How to get PR packages without followers?
Engage consistently, create quality content, and tag brands to get noticed.

Is a PR package free?
Yes, brands usually send PR packages free in exchange for potential exposure.

What does “PR packages for influencers” mean?
PR packages are promotional gift boxes sent to influencers to help market a brand or product through social media or other platforms.

What is the full form of PR in PR package?
PR stands for Public Relations; a PR package is a marketing tool used to create brand buzz and gain exposure through influencer engagement.

What types of companies send PR packages?
Brands in beauty, fashion, tech, wellness, and lifestyle commonly send PR packages to influencers for promotional purposes.

What is a PR package for influencers?
It’s a curated selection of free branded products sent to influencers in hopes of gaining content, exposure, or reviews.

How do you start getting PR packages?
You have to build a niche, post high-quality content, tag brands, and be active online.

How do I create a PR plan?
Set goals, identify your audience, choose influencers, and plan package content and timing.

How do I get companies to send me a PR package?
Grow your online presence, engage with brands, and pitch your value clearly.